Toxic Trade News / 9 November 2010
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Provocative New Film “The Story of Electronics” Released
Film Calls for an End to “Design-for-the-Dump” and Exports of e-Waste to Developing Countries
  “The Story of Electronics”  

9 November 2010 – “The Story of Electronics,” an accessible and very smart eight minute film about e-waste, will be playing at this Tuesday, November 9.

The latest internet video release by Annie Leonard’s Story of Stuff Project employs a simple but never “dumbed-down” communication style. “The Story of Electronics” provides all consumers of electronics with an overview of the life-cycle of our electronic gadgetry and the environmental challenges presented by the IT age. It is seen as especially accessible to young people and an invaluable tool for students of all ages and their teachers.

“The film denounces the mindless ‘design-for-the-dump’ mentality that has resulted in so much of our toxic e-waste exported and dumped in developing countries,” said Jim Puckett, the Executive Director of the Basel Action Network (BAN). “I hope every elementary, high-school or college student and their teachers will take a look at this thought provoking cartoon, and bring it into school.”

BAN is the organization that first exposed the global e-waste dumping crisis in China and West Africa and subsequently created the e-Stewards® Certification for electronics recyclers. who uphold the highest standards of responsible recycling and will not export your old TV or computer to a developing country. E-Stewards Recyclers can be found at

Co-produced with the Electronics Take Back Coalition (ETBC) – a national partnership of environmental and public health groups including BAN – and Free Range Studios, “The Story of Electronics” is hosted by Annie Leonard.

Ms. Leonard created the hit viral video “The Story of Stuff,” one of the most watched environmental-themed short films ever, and directs the non-profit organization Story of Stuff Project.

“If we can figure out how to make an iPhone remember where you parked your car,” said Ms. Leonard, “then we can figure out how to make electronics that aren’t filled with toxic chemicals and en route to the trash can just months after we buy them. Let’s apply some of that creativity and innovations to making products that are safe and long lasting.”


Allison Cook, Story of Stuff Project (213) 507-4713,,
Kathleen Goldstein, Electronics Take Back Coalition, (202) 841-0295,
Sarah Westervelt of BAN,, (206) 652-5555.

For more information:

The Story of Electronics companion website,, offers an interactive resource for viewers, including students and teachers that want to use the film as a launch pad for projects.

To find out more about the e-waste crisis visit and to find responsible recycling solutions, visit the Basel Action Network’s e-Stewards website at
FAIR USE NOTICE. This document contains copyrighted material whose use has not been specifically authorized by the copyright owner. The Basel Action Network is making this article available in our efforts to advance understanding of ecological sustainability and environmental justice issues. We believe that this constitutes a 'fair use' of the copyrighted material as provided for in section 107 of the US Copyright Law. If you wish to use this copyrighted material for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.

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Select images courtesy of Chris Jordan